What Are the Essential Benefits of Responsive Website Design?

Doing business without an online presence has become difficult to impossible, as more customers use their smartphones to surf the web and make buying decisions. Responsive web design maximizes an organization’s opportunity to increase their sales and promote their brands without a large-scale investment.

A mobile optimized website can help maximize the user experience, simplify navigation, and more importantly guide visitors to the information they seek. Your website should render flawlessly on any screen size, especially for mobile.

What Is Responsive Web Design?

Responsive design refers to the process of optimizing your pages so key information is easily accessible on any device (not just mobile). Content is automatically resized to render the perfect balance between text, images, and video.  As a result, visitors find the site easy to read/navigate without excessive resizing, panning, and scrolling. Because responsive web design works for all device types, it eliminates the need for additional  development when new devices are introduced in the marketplace.

What Are the Benefits of Responsive Web Design?

• Cost Effective
• High Quality User Experience
• Rank Higher in Web Searches
• Increase conversions

Cost Effective

Responsive website design dramatically reduces the time and cost of creating a website that’s compatible with all devices. Because you only need to build one website, you never have to waste time and money “reinventing the wheel.” Also, many themes include responsive design as part of their interface – so sections/modules are responsive “out of the box.”

High Quality User Experience

Responsive websites automatically adjust content to the viewer’s screen size, resulting in simplified navigation and strong user experience. This ease of use translates to a much lower rate of site abandonment or “bounce rate” (discussed later on – keep reading).

Rank Higher in the SERP’S (Search Engine Results Page)

Google has publicly stated (on numerous occasions) that mobile responsive is a ranking signal.

“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly… read more about Google’s statement here.

Search engines use an algorithm that takes into account whether websites are responsive. Also, responsive web design can eliminate duplicate content that could cause an issue for different versions of the same website. Optimized websites also load faster, providing another advantage in search engine rankings.

Search rank scores also take into consideration bounce rate. High bounce rates tell search engines that users are failing to find the information they are seeking. So the longer someone can “linger” on your website the better! A well organized site directs visitors to what they are looking for and in turn boost rankings. Businesses must take advantage of every possible angle. Building a responsive website keeps your SEO scores high and helps to rank your business on the 1^st page of Google.

Increase Conversions

In addition to high search engine rankings and improved aesthetics, responsive design creates a more user-friendly online browsing experience. For instance, images scale as needed and descriptions are clearly visible. This ease of use encourages more conversions (sales) while keeping your visitors engaged for longer. Buyers are able to navigate without becoming lost, frustrated, and bored. Instead, they quickly find what they need and make a purchase or sign up for a Free Consultation.

Design Your Website to Win

Hopefully by now, you understand that responsive sites can be a significant help to businesses that need to boost their online presence. They are simpler and faster to create versus standalone websites. Also, they help boost SEO ratings, leading to more traffic.

A little bit about us – Web Fox Marketing is a website company in addition to digital advertising experts in Livonia. Our Michigan SEO team services our surrounding community nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. In addition to providing digital advertising solutions, we’re skilled in e-commerce web design , search-engine marketing advantages , Google Ads advertising (Pay Per Click), SEO, social media marketing, and much more!

Your website is just the beginning, as online success through-out our digital world is reliant on local dominance,and increased exposure to many marketing outlets. Our Michigan lead generation agency is glad to help you with any kind of inquiries you have. Call us today and let’s get started creating your next web project!

The post What Are the Essential Benefits of Responsive Website Design? appeared first on Michigan Web Designers and SEO Agency.

What Are the Essential Benefits of Responsive Website Design?

Tips for Choosing the Right Keywords for Your SEO Strategy

If you haven’t considered the power of SEO marketing, it’s time to wake up and smell the search engine results. Over 50% of consumers run a Google search before purchasing an item. Obvious to many and a surprise to some, this statistic rings true across all industries, all business models, and all parts of the United States. Luckily, success with SEO doesn’t cost you an arm and a leg. All you really need to focus on for search engine success is developing a fast-loading and responsive website, including a few working backlinks, consistently writing relevant content, and of course, choosing a few strong keywords.

But how do you choose the right keywords for your website?

Reaching the top spot on a Google search results page is all about matching your site’s keywords to the words or phrases most popularly searched by users looking for products or services like yours. Picking and choosing the best keywords for your business is both an art and a science, so let’s walk through a few proven pro-tips for SEO success.

Become One With The Consumer

Sometimes determining the strongest strategy means getting inside the mind of your consumer. Choosing the best keywords means determining where your shopper’s mind is at when they’re going to discover your service or complete a purchase. Typically their mind is in one of three places when searching online: navigational (they’re searching for a website), informational (they’re searching for more information on a topic), and finally, commercial (they’re looking to make a purchase).

The most effective strategy aligns a website’s keywords with all three mindsets. How? By providing content that addresses all three. Helpful blogs and listicles are great options for organically attracting informational searches while product pages with deals and discounts attract commercial searches.

Understand Your Competitors

Make a list of your top competitors and spend time perusing their websites. What keywords are they using? Read their content, check out their metatags and meta descriptions, and compare them to your own. Tools like SEMRush can help you analyze your competitors’ keywords, as can marketing agencies specializing in SEO.

Lean On Long Tail Phrases

When you’re trying to boost sales and get as many eyeballs and clicks to your site as possible, including a ton of broad keywords may be your initial instinct. But targeting your target audience, or users more likely to be interested in or purchase your specific product, is a stronger strategy and best achieved using long tail phrases. Long tail phrases are a combination of three or more words or phrases related to your niche. Although long tail phrases generate lower search volume, they attract more relevant traffic and are far less competitive than generic keywords like “sneakers” or “carpets” or “cleaning services.” When using long tail phrases, choose words or phrases that specify your product’s niche or target demographic. Examples of long tail phrases are, “pink shag carpets”, “leather dining room chairs” or “cleaning service in Oakland County.”

Avoid Keyword Stuffing

While strong keywords work, stuffing your landing page with as many keywords as possible won’t attract the best shoppers to your site. Instead, you’ll attract consumers who aren’t searching for your product or service and will instantaneously bounce after realizing they’ve stumbled onto an irrelevant web page. Worse yet, webpages stuffed to the brim with keywords are often unreadable or, at the very least, create a terrible user experience. Both outcomes will seriously damage your SEO.

Instead, spend your time choosing keywords that align best with your target audience and include them where relevant rather than stuffing your site with broad keywords. Remember, the algorithm is smart enough to detect keyword-stuffed webpages and will eventually view your site as spam.

In Short

While a simpler strategy than TikTok and a cheaper solution than national commercials, billboards, and expensive media buys, it’s a mistake to overlook the power words can have on your site traffic and site sales. If you’re overwhelmed at the thought of digging into the keyword details, lean on proven tools or let SEO agencies handle the deep dives.

Still curious about how to improve your SEO strategy? Contact us! Happy searching.

More about our agency – Web Fox Marketing is a local web company as well as digital marketing professionals in Livonia. Our Michigan SEO team serves our local community nearby Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. In addition to offering digital advertising solutions, we’re knowledgeable in e-commerce web design , search engine marketing advantages , Google Ads advertising (PPC), Search Engine Optimization, social media advertising, and much more!

Your web site is a critical step, as on-line success throughout our connected world is reliant on search dominance, and max visibility to diverse advertising channels. Our Michigan lead generation firm is glad to assist you with any kind of opportunities you have. Call us now and let’s kick-start creating your responsive site!

The post Tips for Choosing the Right Keywords for Your SEO Strategy appeared first on Michigan Web Designers and SEO Agency.

Tips for Choosing the Right Keywords for Your SEO Strategy

What Is Off-Page SEO and How Can It Help Your Business?

Like on-page SEO, off-page SEO is an essential part of your digital marketing strategy. If you want to increase your brand awareness and improve your website’s Google ranking, it’s time to look beyond your site.

Unlike on-page SEO which focuses on keywords, title tags, and meta descriptions on your website to increase your Google ranking and improve visibility and traffic. Off-page SEO is done for the same reasons but uses another site or platform to do it.

Are you ready to increase brand awareness and improve your search ranking? I’m sure that answer is yes because why else would you be in business. Below we have put together all you need to know about off-page search optimization.

What is Off-Page SEO?

Off-page SEO refers to any effort made outside your website to improve your brand awareness. Many people believe off-page SEO is link building; it goes beyond that. When someone leaves a comment on your blog, it is off-page SEO and promotes your website.

While writing blogs is an essential part of on-site SEO, having blogs mentioned on other sites increases the authority and trustworthiness of your posts. These mentions help your website rank higher in search engines.

Why Do You Need Off-Page SEO?

You need off-page SEO to increase search engines trust. Search engines like Google want to know that people can trust websites that rank high. They do this not only by competitive keywords but also through off-page SEO. As mentioned above, people who leave comments on your pages, share your blogs, and guest bloggers are vital to building a company’s authority.

Google uses off-page SEO to determine what individuals and companies think about your brand, products, and services. Optimizing your website for off-site SEO should be as important as on-page SEO in your digital marketing strategy.

Most people use the internet to search for products and services they need. Even if you have great products and services, if you aren’t on the first two pages of Google, you won’t increase your sales. Increasing your search engine ranking drives relevant traffic to your website, likely converting to sales.

What Are Some Off-Page SEO Strategies That Work?

There are many different types of off-page SEO strategies, some of which work better than others and are easier to do. Below are a few of the most popular digital strategies proven to work the best with Google and increase your site’s authority.

Link building

Link building is a great strategy to increase the trustworthiness of your website. The more authoritative links pointing back to your website, the more likely you’ll rank on the search engines, and the less you get, the harder it is to build trust with Google.

Keep in mind, not all links are valuable. Back-links must be Relevant to your business. If you are a roofing contractor and there are a bunch of incoming links from a fashion magazine, that could be interpreted as “spam” and could hurt your ranking, not improve. However, if you have a link from the “National Association of Roofing Contractors” pointing to your website… Now that is worth it’s weight in gold!

Social media

Social media is a simple way to gain authority with minimal effort. When you share content on social media to direct traffic to your website Google sees that you’re gaining traffic from outside sources, so you much me authentic.

Blogging

Blogging is another easy way to increase traffic to your site. However, it’s essential to know that not any type of blog will work. You’ll need to write about things that your potential clients care about and find interesting. Always include a link in your post, pointing back to your website. Also, try and mix up the internal links and don’t always include your home page. If you are a divorce attorney and are writing about child support, then link to your child support page.

Influencer marketing

This type of off-market SEO strategy has become popular in the last few years. Off-page marketing emphasizes getting people to your page to increase its rankings in search engines. Influence marketers do this by earning bonuses for each person that clicks on your links. Make sure to fully vet anyone you are thinking of partnering with… you must avoid spam at all costs.

Writing guest blogs

Writing for other publications is a great way to show you’re an expert in your industry while promoting your website. This gives you more customers and helps to provide you with a portfolio to show other publications why they should hire you as a writer.

Video Marketing

Videos are a great off-page SEO strategy and if done correctly, can expand your virtual reach exponentially. Each time you post a video in YouTube for example, make sure to include relevant links back to your website. Who knows, you may even rank your video in Google search!

Summary

Off-page SEO marketing techniques along with other online techniques such as email marketing, SEO, and paid advertising are great ways to increase brand awareness and your sales. If you want a successful business, you can’t depend on one strategy alone. Instead, it’s essential to encompass many.

A bit about us – Web Fox Marketing is a web agency and as well as digital marketing professionals in Livonia. Our Michigan SEO team serves our surrounding communities nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. On top of providing digital marketing solutions, we’re also proficient in e-commerce websites , search engine ranking advantages , Google Ads marketing (PPC), SEO, social media advertising, and more!

Your website most certainly is a critical step, as on-line success in our digital world is dependent on Google/Bing dominance and improved visibility to several advertising channels. Our Michigan lead generation firm is more than glad to help you with any challenges you may have. Drop us a line now and let’s kick-start creating your next web project!

The post What Is Off-Page SEO and How Can It Help Your Business? appeared first on Michigan Web Designers and SEO Agency.

What Is Off-Page SEO and How Can It Help Your Business?

3 Ways Google Ads Help Businesses Grow Online

There are many facets to a successful marketing strategy that can help businesses increase sales and grow, and online paid advertisement is a biggie. One online advertising platform with a high rate of return is Google Ads. The purpose of Google Ads is to give businesses the opportunity to increase traffic to their website, promote their products and services, and of-course close some deals!

So, how exactly does Google Ads help businesses grow and increase sales? The three most notable ways in which Google Ads aids in the growth of local companies is its ability to increase awareness, aid in reaching target audiences, and get more leads.

Utilizing Google Ads effectively does take some experience, but the benefits to starting today are numerous. We will discuss how Google Ads can grow your business in more detail below.

Google Ads Puts Businesses in Front of Their Target Audience

Businesses that utilize Google Ads have the opportunity get to the top of search results, thus increasing their chances of being clicked and generating a lead. It is very rare that online users go to the second page of Google. Results that are near the top of the first page of a search are much more likely to be clicked on. The benefit of using Google Ads (if done properly) can guarantee businesses’ Ads are on the first page, typically near the top of the page.

Utilizing search engine optimization (SEO) can also aid businesses in being one of the top results, but this is not practical for all businesses. There are many highly skilled SEO marketers in the business world and competing with them can be difficult. While SEO is an important component of marketing as well, Google Ads makes things just a bit easier.

Google Ads Allows Businesses to Customize Their Target Audience

The internet has a wide array of users all looking for an endless amount of information, so it can be difficult for businesses to reach users that are looking for their niche products or services. This is where Google Ads audience targeting comes in. Google Ads allows businesses to reach users who have a need that their products can solve.

An important component of Google Ads is the proper use of keywords. Keywords are words or phrases that marketers specifically choose to help determine which searches the Ad will show up for. For example, if the keyword is “green car,” an Ad will show up for someone searching “Where to buy a green car?” Keywords can be as specific or as broad as needed.

Advertisers can also add negative keywords, which are words or phrases that do not trigger an Ad to show. For instance, a negative keyword for the above example could be “red,” so the Ad will not show up for someone searching “Where to buy a red car?” The benefit of keywords is that it allows the business to target specific audiences, putting the business up front and center.

Google Ads also has the option of customizing the physical location of users that see the Ad and the time of day that the Ad appears. If the service or product businesses are promoting is a more local commodity, marketers have the option of choosing where in the world their Ad appears. For instance, if the business is located in Wisconsin, marketers could choose locations specific cities and zip codes in Wisconsin or even the entire state.

Besides location, marketers can also choose the time of day for Ads to appear. After some research (and trial and error) marketers can determine what time of the day users are searching for their services the most – and only show Ads during that time. By being selective businesses can save their budgets and be more efficient which usually leads to more conversions.

Google Ads Are Measurable

Google Ads tracks your entire campaign which allows for effective measurement:

• Marketers have the ability view to keyword metrics to determine which keywords are working best and which are under-performing
• Impression share, which shows how the performance of your Ads compares with the performance of your competitors
• Location reports for which areas are leading to the most Ad clicks and conversions
• Bidding metrics for analyzing bid strategy and lowering costs
• And much more.

By reviewing these metrics on a regular basis, business owners will gain insight into the market and have the opportunity to adjust Ads accordingly.

No business wants to pay for Ads that are not leading to increased sales, so it is important to review Google Ad metrics regularly. There is no hard rule on how often metrics should be analyzed; for some businesses, this analysis may occur every day, but for others weekly may be just fine.

Another useful tool when optimizing Google Ads is A/B testing. A/B testing involves changing one aspect of an Ad and analyzing the change in Ad performance. The original Ad is the “A,” the baseline. The “B” is the Ad after the change. This change can be anything from adding or removing a keyword, increasing or decreasing bid amounts, changing the phrasing of a headline, changing the landing page, and more. Analyzing how Ad performance alters in association with changes, usually provides insight and allows marketers to further optimize their campaigns.

Summary

Google Ads is just one facet of a successful marketing strategy, but it does play an important role. When set up properly Google Ads can make online marketing easier and more efficient.

About us – Web Fox Marketing is a local website company and as well as digital advertising professionals in Livonia. Our Michigan SEO team services our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. On top of offering digital marketing solutions, we’re knowledgeable in e-commerce websites , search-engine advantages , Google Ads marketing (Pay Per Click), Search Engine Optimization, social media marketing, and more!

Your web site most certainly is just the beginning, as online success in our digital world is dependent on Google ranking & max exposure to several marketing networks. Our Michigan lead generation firm is glad to help you with any kind of challenges you have. Drop us a line today and let’s get started building your responsive website!

Also, as you would expect, Google has incredible resources highlighting SEO best practices, and how to build your Google Ads campaign. Checkout Google’s YouTube channel here.

The post 3 Ways Google Ads Help Businesses Grow Online appeared first on Michigan Web Designers and SEO Agency.

3 Ways Google Ads Help Businesses Grow Online

5 Reasons You Need an SEO Strategy for Your Business

Marketing gurus stress the value of a fancy social strategy, cutting-edge audience retargeting, and out-of-home ads that balloon your budget. But let’s take it back to the basics. Discovering your services is step one of the purchasing process. As such, Google can be a stronger ally than Facebook, Instagram, and TikTok combined.

So why is SEO strategy so important?

While SEO shouldn’t be the only tool in your digital tool belt, it’s one of the most important for several key reasons. From establishing credibility and sending traffic to your website, here’s everything SEO brings to the table.

SEO Boosts Site Traffic

If you’re impossible to find after a basic Google search, no one will be browsing your website and clicking ‘add to cart’. While social media and special events certainly send customers scrambling for a URL, organic search drives over half of all site traffic. Just think about the last time you stumbled onto a website and ended up making a purchase all because you Google’d, ‘organic dog food’ or ‘clothing stores near me.’

SEO Establishes Credibility

Before entrusting a brand with their hard-earned money, customers need to believe a business is established enough to fulfill its promise of delivering a quality service. When your online presence is untraceable, that credibility falls apart.

That’s because, whether consciously or subconsciously, consumers trust what Google trusts. And popping up organically on the first few pages of a search results page is equivalent to a stamp of approval from the world’s most impressionable tech giant. Using quality backlinks, high-quality images, and optimizing your site for mobile browsing are all positive SEO signals that establish trust between you and a site-surfing consumer.

SEO Improves the Customer Experience

When consumers see your brand, reaching your online shop to browse or finding an ‘about you’ page for more information and a contact email should be a quick and easy 1-2 step. Anything longer than that and the average person becomes bored searching around. Worse yet, they manage to track you down but a slow-to-load website leaves them looking elsewhere.

Not just a tool to improve your own business, SEO improves how your customer experiences your business before ever stepping into a store and making a purchase. Plus, a staggering 70% of consumers admit that a slower load time impacts their willingness to buy from an online retailer. Don’t miss out on serious revenue by ignoring a problem with a simple technical solution.

SEO Is Cheap

Relatively. Consider how much you’ve budgeted for marketing thus far. Video production can cost thousands, partnering with online influencers gets pricier by the hour, and running paid ads on sites like Facebook and Google sets you back a pretty penny. In contrast, building a solid website, including backlinks, and even using plugins like Yoast to optimize your website is hardly extravagant tactics. Nevertheless, each one helps your site earn a top spot on the search results page.

SEO Is Measurable

Creative marketing is wonderful, but it’s often difficult to directly correlate a commercial’s success with sales and revenue. When it comes to SEO, you can track every person who visits your site after discovering the link on their search results page. Aside from organic traffic, track bounce rates, your site’s loading speed, and, perhaps most importantly, the overall impact of SEO on sales. These metrics indicate what needs work in your SEO strategy and whether your overall campaign is working to achieve those specific marketing goals.

Summary

SEO is a reliable long-term strategy guaranteed to increase what’s measurable and bolster your digital reputation. While followers are impressive, before anyone can like, share, and purchase, consumers need the assurance of that initial discovery phase. And at a time when Google search results equate to online currency, a solid SEO strategy is the middleman between you and a business bursting with profit.

A bit about us – Web Fox Marketing is a website agency and as well as digital marketing specialists in Livonia. Our Michigan SEO team serves our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. On top of providing digital marketing advantages, we’re proficient in e-commerce web development , search engine ranking advantages , Google Ads marketing (Pay Per Click), SEO, social media advertising, and more!

A web site most certainly is a critical step, as online success in our digital world depends on Google authority and maximum visibility to several marketing channels. Our Michigan lead generation company is more than glad to assist you with any kind of challenges you may have. Call us now and let’s get started building your responsive website!

The post 5 Reasons You Need an SEO Strategy for Your Business appeared first on Michigan Web Designers and SEO Agency.

5 Reasons You Need an SEO Strategy for Your Business

How Can an E-Commerce Website Help My Business?

The Covid-19 pandemic has really changed the way that consumers shop and the way that businesses sell. With people staying indoors and spending less time in local businesses, much of the shopping experience is conducted online. Unfortunately, small businesses without an online presence are apt to fail or even worse … go extinct. Small business owners should consider an ecommerce website for the best opportunity to succeed in today’s digital world.

So, how can an e-commerce website help your business? There are many reasons to invest in a ecommerce website, but the most notable include increased customer base, opportunities, engagement, and of-course revenues.

We will discuss the benefits of an E-Commerce website for small businesses in more detail below.

Larger Customer Base

Businesses with only a brick-and-mortar location are very limited in their customer base. They rely on foot traffic and customers within their general area for sales. Businesses with an e-commerce website, though, have a nearly endless customer base. Websites do not rely on a physical location. Instead, they have the ability to reach customers across the country as well as across the globe. There is no limit on the number of customers that a website can reach.

Marketing Opportunities

eCommerce websites also allow for an endless array of marketing opportunity with ads, analytics, social media, and more. There are a number of different ad platforms to promote your business as well as analytic platforms to analyze what customers do while on your website and what they are interested in. There is also the option of using social media with direct links to your website to promote your business. With how much customers rely on social media in their day-to-day lives, using social media to promote your business could only benefit your business.

Customer Engagement

eCommerce websites also make customer communication and engagement simple and easy. A large part of a successful business is successful customer service. Without established customer service, businesses typically do not last long term. As long as the website has a “Contact Us” page, chat, or “click to call,” you can easily increase engagement, answer questions, as well as obtain customer feedback.

Lower Costs

eCommerce websites can also help to lower capital costs. While having a physical location may be nice, you do not need one if you have an eCommerce website. You can obtain most of your customers through online marketing tactics, reducing your need to rely on foot traffic. If your customer base is online, you can save money by not investing in a physical location or employees to staff that physical location. Today, drop shipping is very common and can be a great option for local businesses to expand their product line, without increase inventory!

Simplicity and Ease

Websites give your customers the simplicity of ordering items from the comfort of their own home. Websites also give you, the business owner, the ease of filling orders and responding to customer communication from the comfort of your home.

Tracking

With an eCommerce website, tracking is “built in.” You can track your sales, what products are “hot” sellers, when potential customers engaged with your website, what they did on your website, when they left the website, and so much more. There is essentially an endless amount of information you can track. As long as you have this information, you have the ability to analyze and make inferences about customer intentions and motivations, ultimately using this information to make your website better and attract even more customers. Google analytics is a great tool for capturing a lot of this data, you can find more information here: https://analytics.google.com/analytics/academy/

Related Questions

How Does an eCommerce Website Improve Sales?

There are many ways that an eCommerce website can improve sales. To list just a few:

• Growing the business brand
• Instilling a feeling of trust in the customer
• Increasing the business’s customer base
• Analytics on what your customers are interested in and how to improve your website
• Marketing through ads, social media, etc.
• Easier customer service
• Unload excess inventory
• Capture more recurring business with “auto-orders”

How Do I Start an Ecommerce Website?

First, you obviously must have a business established. If you already have a business or a product, the next step would be to set up a domain name which ideally, should be similar to your business name. From there, you must choose a platform to sell your products on. There are many options for you to choose for your platform including Shopify, Squarespace, Ecwid and so much more. You can always speak to an e-commerce expert at our agency, click here to schedule a Free Demo.

After you have a platform, the next step would be to market your business to obtain customers. To be successful selling online, marketing should be a big part of your internal efforts. Regularly posting new content, promoting your special offers on your website and social accounts, even running Ads to help attract new prospects …all will increase your chances of success.

Summary

Essentially, an ecommerce website gives businesses the opportunity to grow, increase their profit margin, and increase their success online. In today’s digital landscape, businesses without a website will quickly be left in the dust. Isn’t it time you started your ecommerce website?

A bit about us – Web Fox Marketing is a web company and as well as digital advertising experts in Livonia. Our Michigan SEO team serves our local communities nearby Livonia, Novi, Southfield, Farmington Hills, West Bloomfield and beyond. On top of providing digital advertising solutions, we’re also proficient in e-commerce websites , search-engine marketing advantages , Google Ads marketing (Pay Per Click), SEO, social media marketing, and more!

Your web site most certainly is a great step, as on-line success through-out our digital world depends on Google authority & maximum visibility to diverse digital outlets. Our Michigan lead generation company is glad to help you with any kind of opportunities you have. Contact us now and let’s kick-start creating your responsive site!

The post How Can an E-Commerce Website Help My Business? appeared first on Michigan Web Designers and SEO Agency.

How Can an E-Commerce Website Help My Business?

What Digital Marketing Strategies Are Most Effective?

More than 50% of consumers are now purchasing online. In the last three years, first-time users have been “surfing” online for: entertainment, streaming, e-sports, restaurant delivery, online fitness, and online education (to name a few). The increase in online search is staggering and indicates that business owners must have an effective online marketing strategy to succeed in today’s digital world.

With all the different types of digital marketing, it can become overwhelming to figure out which ones are most effective. Entrepreneurs may decide not to use an online marketing plan because of how complicated it is to implement it.  So, what digital marketing strategies are most effective? Just a few years back the most effective marketing technique was social media. This is still true today; however, you need to go beyond social to be relevant.  

Digital marketing creates more brand awareness, creates more leads, and increases sales. However, if you aren’t utilizing the right ones, you’re just wasting money. Below we’ll tell you the best marketing strategies, plus how it can assist with company growth.

Affiliate Marketing

Your first question is probably what affiliate marketing is. Affiliate marketing is when one party earns compensation for marketing other companies’ products. Affiliates will find a brand online and reach out to them to promote their business on social media, blogs, and other platforms.

This type of marketing is best for new companies that are just starting. You keep track of the sales by utilizing customized affiliate links. These links are shared within their social media circles, who then click the link. There are a few different ways to track the performance of customized links, such as Google Analytics.

Social Media Marketing

There’s no question that social media is one of the most powerful ways for all businesses to reach customers. Social media allows prospective customers to interact with brands and enable brands to interact with consumers.

To effectively market on social media, take a look at these proven tips.

• Research keywords and build a social media following by knowing your target audience and what interests them.
• Create consistent eye-catching social content by utilizing images, videos, infographics, and other information that your audience will find interesting.
• Keep your brand image consistent on all platforms. Although each platform is unique, the only way you can promote brand recognition is by keeping your voice the same.
• Share promotional content, including blogs, promotions, new products, and sales.
• Include sharable links to your audience. Create original content to gain followers, fans by including opportunities to share outside articles. Another benefit of sharing other company’s links is you get networking opportunities.
• Track competitors by keyword research to gain marketing ideas for other social media channels.

The top 10 most popular social media sites in 2022 are listed below

1. Facebook
2. YouTube
3. WhatsApp
4. Instagram
5. Facebook Messenger
6. TikTok
7. LinkedIn
8. Twitter
9. Snapchat
10. Pinterest

Search Engine Optimization (SEO)

SEO is a requirement for all digital marketing strategies. This is how search engines rank your businesses and in-turn determines how high you turn up in SERP’s (Search Engine Results Page). In 2021 over 89% of B2B users used online search when conducting research.

Keep in mind that most individuals searching for products or services hardly ever click past the first page. That is why a solid  SEO strategy is critical to obtaining high quality organic traffic. Knowing which keywords and phrases to optimize your landing pages for is vital and is the foundation of search engine optimization.

Pay Per Click (PPC)

PPC is a way to use search engines for advertising your company and helping bring consumers to your website. This is a powerful marketing tool when used correctly.

An important advantage with PPC – is that if you’re a new business, it can help increase leads while you are building your organic campaign. If you decide to go this route, make sure you have an expert that can create a successful campaign. Otherwise, PPCs can get expensive quickly with a low rate of return.

Email Marketing

This marketing method has been around for years and will likely continue for as long as people use email as a form of communication. It’s a highly effective way to create brand awareness, highlight new products, let customers know about sales and other promotions. It even helps consumers keep you in mind for the next time they need to purchase something.

Like social media, it’s a great way to introduce information, share blogs, and establish yourself as an expert in your field. There are a few things to keep in mind when using emails to target your audience.

• Don’t make the emails too long, or you may end up getting marked as spam.
• Don’t send too many emails (a couple times per month is a good average).
• Make sure your email looks professional and is well designed
• Don’t use a generic company email address such as info@company.com; instead, make it personal.
• Don’t send only discounts or promotions, educate when possible
• Utilize subscriber lists
• Always include a call to action
• Analyze email marketing data to see what’s working and what’s not.

Summary:

Constantly evaluate what is and isn’t working. This can be done through Google Analytics, reviewing website traffic, watch conversion rates, and social engagement. Figure out where you can make improvements. Make the changes and then evaluate again. Pay attention to what your competitors are doing. If they are advertising or using social media accounts, you aren’t then get on there. Most importantly don’t use just one form of online marketing; instead, incorporate many.

More about our agency – Web Fox Marketing is a website agency and in addition to digital advertising experts in Livonia. Our Michigan SEO team services our surrounding community nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. In addition to providing digital advertising services, we’re also proficient in e-commerce web design , search engine marketing advantages , Google Ads marketing (PPC), Search Engine Optimization, social media advertising, and much more!

A web site most certainly is just the beginning, as online success in our connected world relies on on search ranking and max exposure to many digital outlets. Our Michigan lead generation company is more than happy to assist you with any challenges you may have. Call us now and let’s kick-start building your responsive site!

The post What Digital Marketing Strategies Are Most Effective? appeared first on Michigan Web Designers and SEO Agency.

What Digital Marketing Strategies Are Most Effective?

Top Reasons Why Every Business Needs a Website

In today’s day and age, an online presence is necessary to gain any type of foothold in society, whether it be a personal social media account, a personal website portfolio, or a website for a business. For businesses specifically, not having this online presence can be detrimental to their success, profitability, and growth.

So, what exactly are the top reasons why every business should have a website? The most fundamental benefits to any type of business by having a website includes credibility, accessibility, visibility, and building customer relationships.

We will discuss these advantages of having a business website in more detail below. A well thought out website is essential to any business that is looking to gain a strong foothold in their industry and to be successful long term.

Credibility

To be credible is to be dependable and deserving of trust. When a website is done well, it can make a business appear knowledgeable in their industry and convey them as a reliable source for information. Any potential customer with questions can go to the business’s website and find the information they were looking for as well as an established email address for any further inquiries. Websites also allow businesses to appear more professional in the marketplace.

Many potential customers associate companies lacking a website with less quality products and services. Customers would rather take their business to competitors who appear more established in that specific industry instead.

Accessibility

Websites allow businesses to be more accessible to the public. A large component in customer satisfaction is customer service and communication. Websites often contain email addresses or phone numbers for customers to contact in the event they require more information or would like to speak to a representative within the company. Without this contact information, many customers will not have the information they need to complete the sale and would move on to a different product from a different company.

Visibility

If a business only has a central location and no online presence, it will only attract customers that are within a few mile radius of their physical location. This severely limits the business’s capacity to attract new customers and expand their operations. With a website though, the potential customer base is essentially limitless. Customers all across the country and even the world would have access to the business’s products and services. Even if customers have never viewed the company building nor heard the company name, all they would need to do is to use a search engine and that specific company would be at their fingertips.

Build Relationships

Websites also allow companies to build relationships with their customers. More than just providing information on products, websites often contain blog posts with content that interest customers, company “About” pages that explain the company mission and culture, and pages on community involvement. This allows customers to get to know the philosophy behind the company and to connect with the business on a more personal level.

Also, similar to accessibility, contact information allows customers to have access to customer service if needed, reassuring them that their concerns and needs are being heard. The thing about customer service and building relationships though, is that businesses need to have the customer service mindset and personnel to back it up and do this well. If a website merely has contact information but no one on the other end to actually answer questions or address concerns, this will result in lost customers.

Now, why would building a relationship with a customer be important? For most businesses, the majority of sales come from repeat purchases. It is always easier to acquire new sales from current customers than it is to acquire new customers. As long as there is a quality product or quality service, new sales from current customers typically require less capital, less effort, and less time than acquiring new customers. This inevitably increases efficiency and profit.

Related Questions:

Can a business be successful without a website?

Businesses do exist that do not have websites. However, these types of businesses are very limited in their capacity and expansion capabilities. As previously mentioned in the “Visibility” section, businesses with only a physical location will only gain customers that are in their general vicinity. These types of businesses find it extremely difficult to gain visibility and increase their customer base.

Should small businesses have a website?

With how prevalent technology and the online world is in today’s society, every type of business can benefit from a website, even small businesses. Websites allow small businesses to differentiate and set themselves apart from their competition. It also allows them to showcase their products and services in a simple and accessible format, increasing their company visibility and credibility.

Summary

In short, the benefits to having a business website are numerous. Well thought out websites increase customer awareness, increase credibility and professionalism of the company, and increase customer base and sales. All in all, websites can only help businesses succeed in the long term. Isn’t it time that you started your business website?

A bit about us – Web Fox Marketing is a website agency and in addition to digital marketing specialists in Livonia. Our Michigan SEO team services our surrounding communities nearby Livonia, Novi, Southfield, Farmington Hills, Royal Oak and beyond. In addition to providing digital advertising services, we are skilled in e-commerce web design , search-engine ranking advantages , Google Ads advertising (pay-per-click), Search Engine Optimization, social media advertising, and more!

Your website is just the beginning, as success in our digital world is reliant on Google/Bing ranking and significant exposure to several advertising networks. Our Michigan lead generation firm is more than glad to assist you with any kind of opportunities you may have. Contact us today and let’s get started building your next web project!

The post Top Reasons Why Every Business Needs a Website appeared first on Michigan Web Designers and SEO Agency.

Top Reasons Why Every Business Needs a Website

Optimizing Your eCommerce Website

The success of an eCommerce website boils down to traffic and conversion rate. If you can attract enough visitors and convert them to sales at a high rate, then your site makes money while promoting your brand.

Sound simple?

While the concept may be plain enough, achieving results is anything but easy. Fierce competition in the eCommerce space requires all commercial website owners to develop strategies that yield high search result rankings while attracting an audience receptive to the site’s message. An optimized site can then convert visitors to sales at an astounding rate.

To stand out in cyberspace, you need to employ the following eCommerce website optimization best practices:

• Optimize Your Images
• Provide Enhanced Product Pages
• Design the Site Clearly With Mobile in Mind
• Personalize Content
• Post Reviews
• Make It Simple

Optimize Images

Image optimization helps e-commerce websites in regards to both loading speed and conversion rates. High-quality images create a superior customer experience and enhance brand reputation.  But they slow loading speed unless optimized for the web. To optimize images, employ free online image optimization tools, such as Adobe Photoshop and TinyPNG. These applications optimize images without sacrificing load speed.

Enhance Product Pages

Once they arrive at the product page, visitors make the all-important decision of leaving the site or buying your product. Therefore, improving the product page is the key to high conversion rates. To inspire excellent product page content, ask yourself: “What value does my product provide to the buyer? In addition, creating an aesthetically pleasing, compelling product page for your e-store provides the best experience for your customers. Even a category’s top seller needs a strong product page.

Design the Site Clearly

Before user-friendly web development tools came onto the market, designing a compelling eCommerce website required many hours of expert development work. As a result, many websites lacked slick design features and effective calls to action. Creating a well-designed, aesthetically appealing, and convincing eCommerce website resides takes time and attention to detail. Just remember, this is a journey and you should tackle your project in sections.

For example, web design tools make it possible to design a website around a central theme. By creating a website with a theme that showcases the product(s) strengths, web designers build a brand while leading visitors toward a call to action. Buying is often an emotional decision, and creating a thematic website that stirs feelings often compels shoppers to make purchases.

Personalize Content

Today’s consumers respond to personalization. They purchase things that speak to them on an individual level. Data collection allows eCommerce proprietors to craft messages to individual visitors. For example, messages can be chosen based on data points such as visitor history, social media analytics, visitor location, traffic, and product categories.

Post Reviews

Product reviews and ratings help your website perform better in searches. In addition, visitors are more likely to purchase products that have positive customer reviews available. However, obtaining reviews can present challenges. If your site has no or few reviews, try using social media comments about your product to get the ball rolling. For a new product launch, consider requesting some reviews from reliable sources.

Make It Simple

People today are pressed for time and dislike complicated processes that add stress to their days. Making your eCommerce website simple to navigate and the purchase process straightforward results in more visitors and more sales.

• Include a guest checkout option
• Make navigation intuitive
• Include Special Offers – Rotate for Holidays
• Divide products into categories
• Display the number of products in the cart
• Correct any 404 pages with redirects

Conclusion

In eCommerce, customer experience matters. By creating an optimized website, your eCommerce platform ranks higher in searches, attracts more visitors, and enjoys higher conversions. ECommerce competition can be fierce, and an optimized website allows your product(s) to stand out.

If you are considering a new e-commerce website for your business, we are here to help. Contact us today for a FREE DEMO!

More about our agency – Web Fox Marketing is a web company in Livonia, Michigan SEO as well as digital advertising experts. We work with our local communities near Livonia, Novi, West Bloomfield, Farmington Hills, Ann Arbor and beyond. On top of providing digital advertising services, we’re also proficient in search engine marketing advantages , Google Ads advertising (pay-per-click), Search Engine Optimization solutions, social media marketing, and much more!

A web site most certainly is a critical step, as online success in our connected world relies on on Google/Bing dominance & significant visibility to several digital networks. Our Michigan lead generation firm is more than happy to assist you with any challenges you may have. Call us now and let’s get started building your next web project!

The post Optimizing Your eCommerce Website appeared first on Michigan Web Designers and SEO Agency.

Optimizing Your eCommerce Website

Key Factors of On-Page SEO

Have you spent hundreds of hours and thousands of dollars on a website for your business? You’ve perfected the modern and sophisticated design. Added every piece of relevant information to the site’s About You, Buy Now, or Contact Us page possible. The aesthetic fits your brand and your business. But for some reason, you still can’t generate website sales or gain meaningful traffic. Why? You could have an on-page SEO problem.

So what are the top factors of on-page SEO?

If you’ve spent all of your energy and focus making your site look beautiful, you may be missing what’s right in front of you: the writing on the wall (or website). In other words, the written or technical portion of your site isn’t scoring well with Google’s algorithm…meaning Google isn’t ranking you high on a search results page. Discovery is key when it comes to boosting traffic and, ultimately, making the sale. So let’s dive into the importance of on-page SEO and how you can succeed, word by word.

What Is On-Page SEO?

To reiterate, on-page SEO is the process of optimizing web page content (think landing page paragraphs, every word on your sales pages), to cater to search engine algorithms and land a top spot on a search results page. But it’s more than just sentence-deep. You can boost on-page SEO by utilizing internal links, optimizing URLs, and even improving title tags.

Who Cares About Search Engine Optimized Landing Pages?

Google cares! Yes, it’s 2021, and influencer marketing and Instagram ads may move the needle. But don’t discount the power of a good old Google search. When it comes to website discovery, landing on page one of a Google search can make or break your business. Did you know that on the first page of a Google search page, the top five links account for the majority of all clicks. And over 50% of marketing executives say on-page content development was the most effective SEO tactic?

You may have the best product or service in your area or the country. But if people can’t find your website, you’ll never reach the revenue potential your business is destined for.

Tips For SEO Success

When the words on your site align with the words people search for (otherwise known as keywords), your SEO score skyrockets. So step one is determining what keywords to incorporate onto your page. What words are the most relevant to your business and what words are people likely searching for when they find you? But SEO is more than just cramming in keyword after keyword. Despite what the word ‘algorithm’ may have you believe, there’s a human element to ranking highly. Your sentences must sound like real sentences. And you don’t need a Master’s Degree in English to achieve readable content. In fact, the best sentences are simple enough for a third-grader to understand. Why? People don’t want to struggle through SAT words when they’re searching for information. They want quick and digestible information. When it’s easy and straight-to-the-point, users are more likely to keep scrolling. That bonus scroll time always boosts your SEO score.

More Content Tips For Your Website

Use WordPress? Plug-ins like Yoast are great for making sure your SEO stays on track. Write and the plug-in scores you and suggests feedback in real-time. Generally speaking, strong content includes short, readable sentences full of transition words and paragraphs split with multiple headers.

Deeper Than Keywords

Aside from writing the good word, there’s more you can do to boost your on-page SEO. And it’s far from brain science! For example, use backlinks (or links to other websites) that actually work, include keywords in your titles, and link to content within your own site (otherwise known as internal links). Also make sure every image is high quality, your website loads at a reasonable speed, and your site allows for an optimal user experience. In other words, are your tabs and resources easy to find? Or are users struggling to find the content they came for?

The bottom line of SEO — how long are people staying on your site and how legitimate is your page? If you can keep people’s attention with simplicity and convenience, your score will skyrocket alongside your online sales. So what are you waiting for? It’s time to revamp your page and nail a top spot on every Google search.

A little bit about us – Web Fox Marketing is a website agency in Livonia, Michigan SEO and digital advertising experts. We work with our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of providing digital marketing services, we are experienced in search engine advantages , Google Ads advertising (PPC), SEO solutions, social media advertising, and more!

A web site is just the beginning, as on-line success in our connected world is reliant on Google/Bing/Yahoo authority and increased visibility to diverse advertising outlets. Our Michigan lead generation firm is more than happy to help you with any inquiries you have. Drop us a line now and let’s kick-start building your responsive website!

Also, as you might have guessed, Google has great resources that can help your business, and how to grow your online advertising strategy. Here is a great video produced by Google on “Intro to Google Search Console – Search Console Training.” A great complement to to your SEO strategy, check it out here: https://www.youtube.com/watch?v=ONr5Z7VhNFI

The post Key Factors of On-Page SEO appeared first on Michigan Web Designers and SEO Agency.

Key Factors of On-Page SEO